Viva Magenta: Colour of the Year 2023

Viva Magenta: Colour of the Year 2023

Viva Magenta, a bright, vibrant crimson shade as been chosen as the Pantone Colour of the Year 2023! It's an exciting, exuberant shade that will add joy and optimism to designs and decor.

A colour drawn from nature, Viva Magenta balances warm and cool tones with ease. Described as a signal of strength, fearless, and empowering - it effortlessly attracts attention and lets you express yourself.


Using Viva Magenta Around Your Home

As both a statement colour and a radiant accessory, Viva Magenta will become popular with interior designers and anyone loving colour in their home.

A feature wall in this vibrant shade will warm and lift even large spaces. It pairs well with painted furniture in pale grays, blues, or pastels.

In neutrally-decorated homes, Viva Magenta adds just that pop of colour needed to lift the whole room. Imagine an upholstered chair or stylish sofa. And for those just flirting with the colour, floral arrangements or small decor items are an ideal choice.


In Our Stores

Our popular painted furniture collections - like our Bicester Painted or Cobble Painted collections - are available in shades from white to cream to grey, sage, pale blue, and truffle, which complement Viva Magenta to perfection.

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  • Gary Anderson
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